WIT Entrepreneur – 世界ちょうどいい研究室 World Chodoii Lab

Mentor matching
Board & governance training
Strategy development
English elevator pitch

◆◆　Location　◆◆

宮城県宮城郡松島町
Matsushima, Miyagi

◆◆　Issue　◆◆

世の中が過剰で刹那的になり、心や身体、社会や地球環境にまで大きな負担をかけなければ保てないような現在の経済システム。松島町で１００年続く商家の５代目が、バブルの崩壊や東日本大震災被災という絶望を乗り越えた上で気がついた事。それは経営の目的は勝つ事ではなく、ハッピーになることだった。

While global markets are rapidly growing, small businesses are striving to succeed within its own pool of competitors. The goal of these small businesses is not to go up against large-scale businesses; rather, they are working more at the grassroots level to stimulate economic growth from the bottom-up. World Chodoii Lab is a nonprofit that promotes small-scale, local businesses through means of simplicity and happiness.

◆◆　Solution and Input　◆◆

World Choudoii Laboは有限会社松華堂内に設立された研究室で「BIGになるよりGOODになろう。RICHになるよりHAPPYになろう」を合言葉に、幸せな経営を研究する。同時に世界中の様々な土地で頑張る小さな会社の経営者の相談相手となり、共に経営の目的を整理、コンセプトと手段を考え、その土地の魅力やオーナーの魅力を引き出し輝かせる手助けをする。

World Chodoii Lab’s motto is “Let’s be good rather than being big. Let’s be happy rather than being rich.” Through this mindset, World Chodoii Lab is aiming to grow small-scale businesses to stimulate the local and regional economy, especially businesses that were affected by the disaster in 2011. WCL’s goal is to help define and/or develop small businesses’ vision and mission, which would enable businesses to maximize their capacities for greater social impact.

◆◆　From Output to Impact　◆◆

日本的調和を前提とした経営方法や考え方を拡げていくことでワクワクと安心が調和し、同時に多様性と持続可能性の有する社会を実現していくことを目指している。

Based on the motto, World Chodoii Lab is encouraging small businesses to ask themselves, what is most important to the business? What is “just the right fit”? Following one’s own moral compass and identifying the unique niche where these small businesses can exist sustainably are the two priority goals that World Chodoii Lab is trying to bring forth for small businesses across the world.